When Do Customers Mention This Competitor?
- "We already have an enterprise RPA license."
- "Our RPA project is ongoing, why would we need 361 on top?"
- "We solved automation with RPA."
- IT automated specific processes with RPA; management says "we have no automation problem".
361 or RPA? — in 56 seconds
all videos →3 Critical Differences
1. Cost: Hundreds of Thousands in Licenses — Built into the Platform at 361
- RPA tools: Annual license costs run into hundreds of thousands of lira. Implementation, maintenance, training and bot infrastructure costs pile on. Every new process may need an extra license.
- 361: RPA Browser is built into the platform — no separate license, infrastructure or maintenance. 8 step types + Recording Mode: define the process, run it immediately.
- Proof: One platform price covers automation + AI + analytics + workflow — no separate RPA budget line needed.
2. AI: Rule-Based Bots vs AI-Supported Decision Making
- RPA tools: Bots work by rules: "write this value into this field." An unexpected situation breaks the bot, produces errors, stops it. You write new rules for every exception.
- 361: Automation integrated with AI agents. When the bot detects an anomaly, AI analyzes it, checks history and decides. Instead of writing rules, you give the agent context.
- Proof: 17 AI providers (including embedded local361/llama.cpp) + 52 built-in tools — AI steps in real-time during automation.
3. Integration: Automation-Only vs Unified Platform
- RPA tools: Only screen automation. Reporting, analytics, AI and workflow management come from separate tools. You end up licensing 5-6 different products.
- 361: Automation + AI agents + natural language reporting + anomaly detection + workflow + governance in one platform. AI analyzes the results of the processes you automated with RPA — you see them on dashboards.
- Proof: 200+ ready business modules + the platform designer tools — one license, one data model.
Objection Handling
| Objection | Response |
|---|---|
| "Our RPA investment is sunk" | Let it run its course. 361 adds the intelligence and unification RPA lacks — and gives you a comparison baseline at renewal time. |
| "Bots are stable" | Until the first UI change or exception. AI-supported automation handles variance; that is the difference. |
| "We have a CoE team" | Great — give them a platform where automation, AI and analytics live together instead of stitching tools. |
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